This Content Campaign Increased Applications to Work at GE By 800 Percent

by Joe Lazauskas
If you don’t believe that content can be more than just a marketing function, I’d like to introduce you to Owen. You might remember Owen, the fictional GE engineer and star of GE’s cleverly self-deprecating commercials that launched last fall. The series of spots followed Owen as he tried to explain his new cool new job developing breakthrough code as a GE engineer to his befu ...Read the full article

What’s the Matter with Owen? – “Big News” – GE

Developers are excited to work at GE, where they’ll get a chance to work on a new language for industry. No really, they are. Get yourself a world changing job: http://talentcommunity.gesoftware.com/ Subscribe to the GE Channel: http://invent.ge/1eGgvZK GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e What’s the Matter with Owen? – “Big News” – GE


What’s the Matter with Owen? – “Hammer” - GE

Developers understand how great it is to work at a company that is creating a new language for industry. Their parents are having a harder time getting it. Get yourself a world changing job: http://talentcommunity.gesoftware.com/ Subscribe to the GE Channel: http://invent.ge/1eGgvZK GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e What’s the Matter with Owen? – “Hammer” - GE


What’s the Matter with Owen? – “Zazzies” - GE

Developers are joining GE to work on big, world-changing things. Which is great news for the world, and bad news for frivolous app developers. Get yourself a world changing job: http://talentcommunity.gesoftware.com/ Subscribe to the GE Channel: http://invent.ge/1eGgvZK GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e What’s the Matter with Owen? – “Zazzies” - GE


The world is catching up with Owen – “BrainDrone” – GE

GE has created the operating system for industry. Which is big news for the tech industry, and for people who want to make a difference while working in the tech industry. Get yourself a world changing job: http://talentcommunity.gesoftware.com/ Subscribe to the GE Channel: http://invent.ge/1eGgvZK GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e The world is catching up with Owen – “BrainDrone” – GE