What Grazia learned from Facebook Live experiment: ‘Longer videos work best’

Most magazines keep the production process a mystery. Nobody wants to reveal the secrets of how their sausage gets made. But the fashion and lifestyle title Grazia recently broadcast the entire process on Facebook Live — and learned a few tricks about how to use the platform in the process. Last week, the Bauer Media-owned magazine’s entire editorial team decamped to Facebook’ ...Read the full article