With apps, brands are creating mobile storefronts for millennials

First, they transformed the way we ate. Then they transformed the way we traveled. Now mobile apps are changing the way we shop. Last year, mobile transactions in the US topped $8.71 million. With that figure poised to grow by 210 percent in 2016 brands are rethinking the entire shopping experience and they’re putting cash behind the effort. The key lies beyond speed or convenience.Read the full article