By the numbers: What marketers need to know about the Rio 2016 Olympics

by Tanya Dua
Come August, athletes aren’t going to be the only ones competing at the Summer Olympics in Rio de Janeiro. With fewer than 60 days before the games kick off, marketers have already started ramping up their efforts around the event. “It may seem a bit premature, but it’s pretty typical for brands to start capitalizing on the Olympics 100 days prior,” said Basia Wojcik, director ...Read the full article