How Jaguar Land Rover Uses Luxury Content to Connect With Consumers

by Joe Lazauskas
AUTHOR IS TESSA WEGERT In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. Among luxury brands, few do that better than Jaguar Land Rover. Last fall, the British luxury automotive manufacturer released an original adventure novella written by famed British author William Boyd.Read the full article

Range Rover Sport SVR: An Arctic Journey Part 1 – Ice Driving

Subscribe now to see the next episode, released on Tuesday 8th December We take the most powerful Land Rover ever, the Range Rover Sport SVR, across Europe’s extreme north. Our route tracks the Arctic Circle, starting in Norway and touching the northernmost points of Sweden and Finland. In the first episode of the series, we travel to the frozen lakes outside of Arjeplog to meet Eric Gallardo, the French rally driver, who has created exact replicas of the world’s greatest Formula 1 racing tracks, with one vital difference, they are on ice. Join the conversation:

Jaguar Presents: The Art of Performance Tour Audition - XE | JaguarUSA

Ready for your close up? Be one the first to drive the all-new Jaguar XE and become a part of the action at The Art of Performance Tour, coming soon to a city near you. Sign up for The Art of Performance Tour today: Connect with Jaguar USA: Website: Facebook: Twitter: Instagram: Google+: Foursquare: