#SFSW16 VIDEO: Connecting the Dots on the Path to Purchase

#SFSW16 VIDEO: Connecting the Dots on the Path to Purchase June 21, 2016 by The Editors Leave a Comment Filed Under: #SFSW16 Online-to-offline attribution for businesses driven by local search is slowly making its way from fantasy to reality. To many in the industry, the idea of making these connections between marketing impressions and dollars spent seems like it could be ...Read the full article

#SFSW16 Panel - Connecting the Dots on the Path to Purchase

Online-to-offline attribution for businesses driven by local search is slowly making its way from fantasy to reality. This panel will pry the latest and greatest local attribution methodologies and trends out of a panel of execs wrestling with these issues. Of course, all quotes not for attribution. * Andrew Shotland, Proprietor, Local SEO Guide (moderator) * Sarah Bird, CEO, Moz * Mohannad El-Barachi, CEO, SweetIQ * Mike Harkey, VP Business Development, Foursquare