Report: 87 million people will use an ad blocker in 2017

Another day, another ad blocking report is triggering heartburn in publishers and agencies. The number of people in the U.S. using an ad blocker is expected to balloon to 86.6 million in 2017, according to eMarketer. That’s a staggering increase of 24 percent from this year, where the research company predicts that 69.8 million people will use an ad blocker by the end of 2016.Read the full article