Research shows “be more human” really works

Introduction: In many of my classes and lectures, I pass along advice Dr. Robert Cialdini provided to me when I was working on my Return On Influence book. I asked him, “In this very noisy world, how do we stand out?” His response was simple, elegant, and so true: “Be more human.” I think this is profound advice and the more I’m in this business I realize how true it is.Read the full article