What's Next for the Internet of Things (IoT) in Personalization

More and more brands have jumped on the IoT bandwagon. We have an excess of wearables—activity trackers, smartwatches, smart glasses and sneakers, and more—that track seemingly endless datapoints. But here's the funny thing... Most consumers don't even know what IoT is, and unless there's a compelling and meaningful benefit from it, they don't really care.Read the full article