Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video

by Greg Sterling
At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the “post-tap world.” It offers 360 degree imagery and video on the Yahoo Gemini and BrightRoll ad platforms. Here’s the company’s description: Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment.Read the full article