12 Tips for Executing a Successful Rebrand

by Lisa Lacy
22 June 2016 BY Lisa Lacy Rebrands can make big headlines and offer brands fresh starts, such as the case of Budweiser with America and Tribune and tronc. But they also come at the expense of brand and search equity – and, like marriage, perhaps, can only be done so many times. Here’s a look at when it makes sense to rebrand – and how to successfully pull it off.Read the full article