For Marketing Success, the Rx Is UX: Tracy Rosecrans of Heathline on Marketing Smarts [Podcast]

Healthcare and pharma are regulated industries, causing many marketers to feel hamstrung by legal limitations, but if you focus on user experience, content marketing success is within your reach. Tracy Rosecrans is Healthline Media's senior vice-president of marketing and product. Using data, UX, and SEO to inform the site's content strategy, Tracy transformed Healthline.Read the full article