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adweek.com - 26 readers - Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online, Big Game marketers are also pouring big money into digital advertising.With the price of a 30-second Super Bowl spot up a half-million dollars from a year ago, expect more brands to "am...
adweek.com - 74 readers - Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
adweek.com - 4 readers - 20th Century Fox is turning X-Men fans into their favorite characters on Snapchat today.
adweek.com - 5 readers - Last November, AOL was looking for a new way to promote diversity and talent while also getting more millennial women to apply for jobs. Twitter and Instagram seemed like natural places to promote its brand, but the tech and media company interestingly found the most success on Snapchat.
adweek.com - 18 readers - New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include all of the stats in that piece, so we are now offering a more in-depth look at the report. These 9 slides compare Snapchat to Ins