Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format

Snapchat’s Everest Live Story used pre-recorded footage that the company’s curation team polished in production. Snapchat’s Live Stories — curated collections of photos and videos people post around a live event — are more like YouTube than TV. But like YouTube, the mobile app’s programming is starting to resemble the polish of TV, by increasingly incorporating pre-recorded ...Read the full article