What Grade Do Marketers Give Their Personalization Efforts?

Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? To find out, Evergage and Researchscape International surveyed 250 organizations of all sizes from around the world (85% in the United States). Nearly half (46%) of the firms included in the the report identify as both B2B and B2C-focused, 41% concentrate on B2B, and 13% on B2C.Read the full article