Why CPG brands (and their budgets) need to focus on e-retail search

by Benjamin Spiegel
Back in 2014, we talked about the threat that vertical search engines pose to Google. Fast-forward to today: Consumer behavior has increasingly shifted, and according to a BloomReach study, almost half of all product searches begin and end inside Amazon. The growth of search activity on these vertical engines has created a new industry: e-retail search marketing.Read the full article