6 Online Video Insights from comScore to Inform Your 2017 Media Plan

by Rob Newton
As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? If online video is your audience’s priority, it ...Read the full article