A CMO’s View: How College Ave uses personalization to connect with customers

by Amy Gesenhues
As College Ave’s CMO, Jennifer Astle says the student loan company has built its entire brand – and team – around three core pillars: personalization, transparency, and simplification. “We took people with banking experience, and also deep customer retail experience, to bring those two worlds together.” Astle has managed College Ave’s marketing efforts since its start two years ago.Read the full article