Customer data and security: how to mitigate risk and cash in

If your current digital marketing efforts do not incorporate customer (1st-party) data, you’re doing it wrong (and we’ve got a whole whitepaper about how to use it). Add in another sub-set of customer data – 2nd-party data, which is essentially 1st-party data that belongs to someone else but can help your campaigns (think NFL/Nike exchanging data on ticket and jersey sales), ...Read the full article