For some publishers, email is a way to wring value out of ad blocking readers

by Lucia Moses
Online publishers are finding a new way to extract value from freeloading readers: getting their email address. The Washington Post has started asking some online readers for their email if they want to keep reading the site without paying. (The Post is also skipping the step of asking people if they want to receive its daily newsletter and proactively signing them up for it.Read the full article