Forecast argues 33 percent of internet users will be ad blocking by next year

by Greg Sterling
The now almost cliche response to the question of ad blocking is: “deliver better ad experiences that consumers don’t want to block.” Easier said than done. Indeed, there’s no simple solution to this growing industry challenge. Forecaster eMarketer estimates that this year 70 million people in the US will use ad blockers, representing growth of nearly 35 percent year over year.Read the full article