How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x

by Jordan Teicher
Can a couple of books land on a marketer’s desk at the right time and change the destiny of an entire marketing department? Based on my experience, the answer is yes. As I was ready to become the VP of marketing integration of the IT Division at Schneider Electric, a global company that specializes in solutions for data centers and critical power products, I had a clear object ...Read the full article