How Conversion Barriers Can Actually Improve Customer Retention

Joanna Prospect needs a solution. After Googling some pertinent keywords, she comes across your site. The first thing she sees is a CTA pushing her to sign up for a free trial that promises to address her every need. “This could be the answer to all my problems,” she thinks. She signs up. Fantastic, right? Actually, you and Joanna might both benefit from slowing things down a little.Read the full article