How to keep the ‘person’ in ‘personalization’ without being a creep

by Mike O'brien
Some brands don’t target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is the key. Personalization is an important skill for any marketer to master, but it’s also quite a difficult one. There are just so many different ways it can go wrong.Read the full article