How to reduce the risk of getting email blacklisted

Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox. To start, it’s important to understand how blacklists work. Most blacklists use a so-called “spam trap,” email addresses that are used to identify where the spam mail is coming from, u ...Read the full article