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adweek.com - 8 readers - ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits. Today, the companies introduced a new tool called comScore Location Lift in xAd, which combines comScore's campaign validation and methodology with xAd's technology to let a
businessinsider.com - 7 readers - FedEx Vice President of Market Development Michael Glenn addressed concerns about Amazon's interest in taking some of its shipping in-house.
adweek.com - 9 readers - For the past two years, Hearst has been quietly developing its own hit predictor.
cjr.org - 7 readers - Experimentation is often more helpful in highlighting what doesn’t work than what does. Take a sponsored post from February 2015 that Deseret Digital Media produced for the Utah Transportation Coalition. “Utah: A national model and blueprint for the...