The Top Reasons Consumers Abandon Online Shopping Carts

Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO. The report was based on data from a survey conducted in 2015 among 1,000 mobile and desktop users age 18-65. One-fourth of respondents say unexpected shipping costs have stopped them from completing the purchase process w ...Read the full article