Viewability is looking like yesterday’s problem

Written by Ethan Lubka, director of product management, Turn Two years ago, when Digiday broached the subject of viewability it noted that advertisers wishing to pay only for ads consumers see was totally reasonable and asked, “Is this seriously an issue?” The reply was “actually, it is.” Two years later I’d add that it still is, but to a much smaller degree.Read the full article