5 Tips for Creating Shareable LinkedIn Posts

by Amanda Walgrove
Publishing a post on LinkedIn is easy. Effectively putting money behind it can be hard. According to the Content Marketing Institute’s report “2016 Benchmarks, Budgets, and Trends—North America,” 94 percent of B2B marketers use LinkedIn to distribute content. But only 51 percent pay to promote their posts on social platforms. And of those who do, only 45 percent say those ads are effective.Read the full article