Millennial Consumer Trends

by Nick Rojas
“Millennials,” generally defined as individuals born sometime between the early 1980s and 2000, are a different sort of consumer than their Generation X predecessors. For this reason, millennials require research in order for businesses to understand how best to target this generation. And studying millennial consumer trends is worth it: By 2020, spending by millennials is expected to reach 1.Read the full article