The Lego Model: How to Build Your Social Brand

It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. From the incredible success of The Lego Movie, to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Fina ...Read the full article

[레고® 닌자고 대 스카이해적] 마지막 소원 64-1

나다칸이 천하무적의 힘을 갖게 되자, 결국 해적들을 배신하고 만다. 겨우 도망쳐나온 플린트록과 독생크는 닌자들과 한편이 되어 나다칸을 공격하고, 제이는 드디어 나다칸 앞에서 소원을 빌 수 있게 된다. 그러나 플린트록이 쏜 독이 나다칸과 니야를 함께 맞히는 바람에, 제이는 생각해뒀던 소원을 빌 수 없게 되는데... 레고® 유부트 채널을 구독하고 더 많은 비디오를 감상하세요l: www.youtube.com/LEGO


LEGO® Ninjago Build With Your Cru - Italiano - 2016


Big Ben - LEGO Creator - Designer Video 10253

Build the world’s best-known clock tower! Get up close to Big Ben! The clock was first started on May 31st 1859, and Big Ben’s first chime rang from the 96-meter Elizabeth Tower on July 11th of the same year. This over 23” (60cm) high LEGO® interpretation of the iconic structure is a tribute to its engineering and architecture. It features a detailed facade with statues, shields and windows, and a clock tower with 4 adjustable clock dials and a removable roof allowing access to the belfry, plus buildable exterior elements including a sidewalk, lawn and a tree depicting the building’s location. This model makes a great display piece for the home or office. • Big Ben features a detailed section of the Westminster Palace and the adjoining Elizabeth Tower, 4 detailed clock dials with movable hour and minutes hands, and a sidewalk, tree and grass area depicting the building’s location. • Remove the top of the tower to access the Big Ben bell. • Put your LEGO® building skills to the test! • Special elements include 4 printed clock faces. • Rare elements include ski poles, flowers and corner plates in molded gold color, and tinted-translucent elements. • This set includes over 4,000 LEGO® pieces. • This set offers an age-appropriate building experience for ages 16+. • Big Ben measures over 23” (60cm) high, 17” (44cm) wide and 7” (20cm) deep. Ages 16+. 4,163 pieces. US $249.99 - CA $299.99 - DE 219.99€ - UK £169.99 - DK 1999.00 DKK Available for sale directly through LEGO® beginning July 1, 2016 via shop.LEGO.com, LEGO® Stores or via phone


LEGO News Show: Episode 7 - LEGO Speed Champions

This month, the news team are introducing the LEGO Grand Brix! The team can't contain their excitement when they are greeted by smooth-talker and greatest race driver of all time Ace Ryder, who has brought along some of the best cars from Porsche, Ford, Corvette and Audi. Will Dan be able to bag himself one of these beauties? http://www.lego.com/speedchampions. Join LEGO Club at http://www.lego.com/club/member


Lego LHC Parody

This parody of an Apple iPad commercial, was created by enthusiasts of LEGO / CERN & the science community to humorously raise awareness of a design for a LEGO Large Hadron Collider. The Lego model was created by Nathan Readioff while studying for his PhD at CERN and with enough votes LEGO may consider producing this as a purchasable set. If you would like to support Nathan's design - vote on the link below... https://ideas.lego.com/projects/94885 What's The Matter would like to thank all involved: CERN, Dr James Gillies, Jacques Herve Fichet, Rolf Heuer, Nathan Readioff, Prof. Peter Higgs, NASA, Audio Uproar, Pete Howell, Ben Wood, Paul Wilson, Michael Holman, Murdo Macleod, New Creations, Tested. Thanks for watching Chris & Tammy Bringing the wonder back into science using visual ideas and metaphors. Simplifying the complex and invoking curiosity. http://www.whatsthematter.science


LEGO Ideas Third 2015 Review Results

Check out the LEGO Review results for Ideas projects that qualified between September 2015 and January 2016. Hasan from the LEGO Ideas Team shares the exciting news. Read more here: https://ideas.lego.com/blogs/1-blog/post/65