Why You Need to Invest in Mobile Marketing

When my 19-year-old brother recently got off his shift at Chick-Fil-A and checked his phone, he told me that he had over 300 unread text messages. He says that the most unread texts he’s ever had at one time is 500. Depending on whom you ask, my brother is on the cusp of being either a millennial or part of Generation Z. It has been widely observed that both groups use their smartphones a lot.Read the full article