Not enough 'if' or not enough 'then'?

by Seth Godin
All change involves an if/then promise. "If you want a delicious dinner, then try this new restaurant." "If you want to be seen as a hunk, drive this Ferrari." "If you want to avoid being dead, have this surgery." If people aren't taking you up on your offer, there are two possible reasons: Not enough if. Maybe the person doesn't want ...Read the full article