Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins

by Ginny Marvin
At SMX Advanced last week, Lynne Kjolso, General Manager, Global Search Sales and Service at Microsoft, discussed the LinkedIn acquisition, what the changing partnership with Yahoo has meant for advertisers and engineering cycles and how to approach Expanded Text Ads in Bing Ads. Lynne has been at Microsoft for a little over nine years.Read the full article