Confessions of a former content marketing sceptic

My name is Ian and I have a confession to make: It wasn’t that long ago that I viewed the whole content marketing space with a fair degree of scepticism*. (*Full disclosure: I honestly thought it was marketing claptrap.) This tale starts not long after I joined Lush back in 2012. The company was well established, with a raft of clients that read like a Who’s Who of West Austr ...Read the full article