Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more

by Ginny Marvin
In a keynote discussion at SMX Advanced Thursday, Google’s Sundeep Jain, Director of Product Management for Search Ads, discussed the roll out for Expanded Text Ads, what brought about the green Ad label for text ads, and a couple of product announcements among other topics. Jain oversees ads quality, personalization, formats, user interface, and optimization for text ads.Read the full article