iOS Push Notifications Have a 41% Opt-In Rate (Infographic)

Accengage released the 2016 edition of its Push Notifications Benchmark. The study analyzed 38 billion push notifications sent to 750 million application users during 2015 to reveal push notification opt-in rates and reaction rates across multiple app industries. Across all industries, Accengage found that push notifications had a 71 percent average opt-in rate, with the op ...Read the full article