MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting, and delivery should mean that the days of one-ad-fits-all are over. But, according to an AppNexus/Thunder study, 97 percent of campaigns don’t have a unique creative for each targeted placement.Read the full article