Online-to-Offline: Is Local’s Holy Grail Within Reach?

by Michael Boland
Facebook just had another mic-drop moment. As I predicted in December, it will now track spatial patterns of mobile users. Meant to measure local foot traffic influenced by ads, it could be the most meaningful move to date in reaching local’s holy grail: offline attribution. To put this in perspective, Facebook’s previous attribution methodology resembled what many in the ind ...Read the full article