Online-to-Offline: Is Local’s Holy Grail Within Reach?

by Michael Boland
Facebook just had another mic-drop moment. As I predicted in December, it will now track spatial patterns of mobile users. Meant to measure local foot traffic influenced by ads, it could be the most meaningful move to date in reaching local’s holy grail: offline attribution. To put this in perspective, Facebook’s previous attribution methodology resembled what many in the ind ...Read the full article

  • Square Adds Email Marketing To Its Small-Business Mix - 22 readers - This new service lets you send ads to the people who have paid you in the past via Squarethen track the impact on your bottom line.

  • Google Maps is about to get a lot more ads - 20 readers - Get a good look at Google Maps now, because it may soon start filling up with lots of company logos. In a blog post today, Google says it will start experimenting with showing logos for physical...