Five To-Do's for a Rebrand That Rocks

From Uber to CareerBuilder to Google/Alphabet (and SeaWorld on the horizon?), organizational rebranding has been top-of-mind lately. Companies rebrand for a variety of reasons—whether mergers and acquisitions, reputational issues, or strategy shifts, among others. No matter the reason, there's no denying that a rebrand is a major decision—and an expensive undertaking—that sh ...Read the full article