The benefit of the doubt

by Seth Godin
Doubt is corrosive. Someone faced with doubt rarely brings her best self to the table. Doubt undermines confidence, it casts aspersions, it assumes untruths. Yes, of course you need to qualify your leads. And yes, we know that you need to protect against risk and to not waste your time. But... if you're going to spend five minutes or five hours with someone, what happens if ...Read the full article