What Separates Successful Mobile Marketers From Creepy, Invasive Ones

It's a Thursday night. You're home, flipping through movie selections and considering watching one. Suddenly, you get a notification from your cable provider's app letting you know that a new romantic comedy, similar to the one you watched last week, is available. The app suggests that since you're at home tonight, you might as well check out the movie.Read the full article