A dollar more (vs. a dollar less)

by Seth Godin
Consider a race to the top. How can Lyft possibly compete with Uber? Scale is often the secret to a commodity business, and if Lyft races to be ever cheaper than Uber, the only possible outcome doesn’t look good. It's a cutthroat corner-cutting race. But what happens if Lyft (or your project) decides to race to the top instead? What if they say, “we’re always a dollar more ...Read the full article