‘It’s like just another add-on’: The agency view of publishers’ influencer networks

by Lucia Moses
More and more advertisers wanting to use influencers to pitch their goods and services to millennials, and increasingly, publishers from Refinery29 to Hearst are happy to oblige, offering advertisers direct access to these social media stars. Refinery29 offers advertisers access to a hand-picked group of influencers across various social networks.Read the full article