Marketing Automation Needs The Human Touch, Too

Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly as possible to the widest range of subscribers, we use data-driv ...Read the full article