Sharpen Your Excel Skills with Lookups, Index, and Match

by Oliver Eldredge
Ah, vlookup…one of the fundamentals of any digital marketer’s Excel toolbox. As we all know, it’s great when it works, but it has pretty rigid limits. (If you’re new to this formula, then you might consider reviewing our beginner’s guide to vlookups here.)\ In this post, we’ll take a look at a few common modifications to the formula that can help out in search, as well as al ...Read the full article