Snapchat is slashing its ad prices for brands, sources say

Pricing has been a persistent gripe from advertisers around Snapchat. Now, with a new ad platform that allows for more experimentation, prices are starting to look more reasonable, according to sources. Snapchat’s ads API — application programming interface — could cost advertisers $100,000 at minimum, which is significantly lower that Snapchat’s minimum of $500,000 when it fi ...Read the full article