AdWords Changes in 2016: What You Should Care About

by Ryan Moothart
Last month, Google announced some changes coming to AdWords this year, which gives advertisers some additional tools to work with. Unlike some major changes in the past (e.g. enhanced campaigns), you have very little reason to panic over these announcements. Are these changes revolutionary or paradigm shifting? No. Will they have an impact on performance? Probably, yes.Read the full article