Chump (Don't get played)

by Seth Godin
How did Bernie Madoff do it? How did he steal twenty billion dollars from people who should have known better? It doesn't matter if you went to university or not--you can still be played as a chump. To pull off a significant deception, you generally need two things: A deceiver and a crowd of people open to being deceived. Once those are present, the deceiver brings out the big lie.Read the full article