Customer Match for Shopping Campaigns Now in Open Beta

by Mark Irvine
By far, one of the biggest announcements Google made in 2015 was the ability to target lists of users via their email addresses with Customer Match. For the past 9 months, our customers have been ecstatic to apply this targeting to the Gmail, YouTube, and RLSA campaigns, often seeing conversion rates from customer match over 3 times as high as their new search visitors!* Whil ...Read the full article